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 SEO is to your business like Justin Verlander is to the Detroit Tigers
By Nando on October 16, 2012  
You don’t have to be a Detroit Tiger’s fan to know that the hottest arm in baseball right now is none other than Detroit’s very own, Justin Verlander.  Currently leading his team in a 3-0 win over the New York Tankers in the American League Championship series, there is a reason he was voted as the 2011 American League MVP and the CY Young Award winner.
?What can Verlander teach small business owners about success?  Well, being ranked as the #1 pitcher in the American League takes a combination of natural talent, perseverence, dedication to the sport, practice, and being a team player!
At Ipsum Total Marketing, teaming up with our fellow home-town Detroit small business partners is our business.  We want to do out part to help revitalize our home-town and help drive more business to Metro Detroit small business owners.  We will evaluate your businesses website and ensure that it is Search Engine Optimized which means when local customers use online search engines such as Google, Yahoo, or Bing while  looking for your product or service, they will find you on the first page and at the top of the rankings.
So, don’t wait until the next championship series to perfect your online marketing strategies.   If you want to be the best and surpass your competition, you have to build a competent, hard working team, and partner with the best SEO marketing team in the Metro Detroit area, Ipsum Total Marketing.
(SEO) Search Engine Optimization in Michigan
By Nando on September 26, 2012
Do you know how people will find you when they search for your product or business on line?  If your website is properly search engine optimized, you would not hesitate to answer with an emphatic, “YES!”
“Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle.” – Bruce Clay
When you partner with a top notch SEO team, you are giving your business a competitive edge.
At Ipsum Total Marketing, we specialize in analyzing your businesses website to ensure that essential elements are included in it such as relevant content and keywords that help drive more traffic to your website.  More traffic ensures a high ranking on the search engine hierarchy. A higher ranking, in turn, will influence more views and ultimately, more business!!
If that sounds like a business plan you are interested in exploring, don’t hesitate to give us a try. We will personally evaluate your businesses website and set-up a plan to help you surpass the competition, one click at a time!
Social Media Optimization in Michigan
By Nando on September 17, 2012
“By giving people the power to share, we’re making the world more transparent.” — Mark Zuckerberg 
Are you a Southeastern Michigan business owner looking to take your online business into the next stratosphere?
At Ipsum Total Marketing Strategies, our goal is to help our clients develop a plan to optimize their web-based marketing strategies and execute it. In an era of Facebook posts, Twitter updates, LinkedIn connections, and YouTube uploads, business owners are able to reach more potential customers by adding links to social media networking sites to their web pages. Imagine being able to get the word out about your business with a simple post on your Facebook page or tweet on your Twitter stream and simultaneously reaching 100′s or 1000′s of potential customers when your fans and followers share your business with their friends and followers. Word of mouth referrals are instantaneously used to drive more traffic to your web site. So, don’t waste any more time or money on traditional marketing strategies, let us show you how incorporating social media into your existing website, will effectively optimize your marketing efforts.
Is SEO really necessary for Businesses in Michigan?
By  on August 8, 2012 

Is SEO really necessary? The quick and simple answer is YES, without a doubt!

Let’s start with what is “it” and why is it necessary? As defined by Wikipedia:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”

You could have the greatest looking website on this planet, have the ‘right’ keywords, provide great content, offer an incredible service or ‘juicy’ free gift, etc., but if you do not have any visitors (a.k.a. traffic) to your site, you don’t have a business.

Simply put, there are a multitude of things that could go wrong, including not getting ANY traffic to your site, or even worse yet, getting yourself banned totally from Google if you are not working with someone who knows all the “in’s and out’s” about the entire SEO process. IPSUMTM is a great example of just what a notable SEO company could do for you.

How do I know this? From experience…this happened to me. As a women’s business coach, speaker and best selling author, there isn’t anything more frustrating to learn from trial and error to the old adage “you don’t know, what you don’t know.” I thought I was asking all the right questions about driving traffic to my site, and I would receive all types of reasons why I wasn’t getting any traffic. For anyone in business, online or offline, if you want to be successful and attract new clients you must make it your business to know.

The 4 basic questions below are tips to help you decide if you require the help of a SEO expert. Even though they appear to be basic, don’t let that ‘fool’ you. It is HOW you respond in answering them that could make all the difference in bringing in the revenue you desire or ‘closing the doors’ of your business.

Tip #1 – Are you getting a steady stream of clients visiting your site?

Tip #2 – Are you ‘ranking’ on the first page of Google on a continuous


Tip #3 – Are you aware of how social media and SEO can play an important

role in getting clients to come to your site and to your business?

Tip #4 – Do you have someone monitoring & tracking where your

customers and clients are coming from?

If you answered ‘no’ to any of these and you want to grow your business, you may want to consider speaking with an expert SEO person. As the saying goes:

“What gets measured, improves.” – Unknown

As studies show, business advertising has changed from the ‘phone book’ days to searching online for businesses. So let’s help each other out by sharing this with others to help them understand how this could change their business. I am working with someone now IPSUMTM, and “now I know what I didn’t know!”


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